How To Choose The Right Copywriter Via Email Program
How to Determine if Your Copywriter is Worth It
If you'd like to earn money online, you're going to have to have a site. If you desire that web site to bring in money, it should be written very well. Unless you're good at copywriting already it's smart to engage the services of someone who is experienced to compose the text on your website. A skilled copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Obviously, not all copywriters are created equal. Some copywriters are very gifted. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. Here is how you will be able to tell the good from the bad.
Does the writer have his or her own site? Any copywriter who wants to write web copy needs to have a website that contains their biography, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how are they going to be able to help you put up yours? Pay close attention to the copy on the copywriter's site. If it is riddled with mistakes this is a bad sign.
How well do you respond to the copy on the copywriter's web site? This is more involved than merely noting try this grammar and spelling errors. Does the web site copy induce an emotional response as you are reading it? Does it cause you to feel affection for the copywriter? Does it make you want to follow up and find out more about them? Does it make you eager to employ them as soon as possible? Does the copy make you feel like you should click away? Does it make you angry? These are all other important reactions and you must listen to them.
Do some background research on the writer. Try searching for reviews on online discussion boards and third-party sites. It's very likely that the only reviews you are going to discover on the writer's web site are going to be good. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the writer to give you a couple of references. Be sure that you follow up and really contact those references so that you can ask for an honest opinion from them.
Be sure you spend at least a little time going over samples supplied by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is particularly important when you're trying to employ a writer who claims to be an expert in a certain field. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
You have many choices available to you when you're trying to find out whether or not to pay for a copywriter. It's essential to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.